Papel del marketing emprendedor y las capacidades de la red en la internacionalización de los emprendimientos de alta tecnología
##plugins.themes.themeTen.article.main##
Keywords
Capacidades de la red, desempeño internacional, emprendimiento, fortaleza del enlace, marketing emprendedor, sector de alta tecnología, teoría de la internacionalización
Resumen
Objetivo: dar a conocer la influencia de aspectos claves como el marketing emprendedor, las capacidades de la red, la estructura de la red y la fortaleza del enlace en el desempeño internacional de los emprendimientos de alta tecnología en Colombia. A su vez, se busca contribuir a la literatura sobre este sector dada las oportunidades que representa en la diversificación de la oferta exportable. Método: es un estudio correlacional con enfoque cuantitativo de corte trasversal. Se recolectó la información a través de una encuesta estructurada compuesta por 42 ítems y aplicada a una muestra de 37 directivos de empresas de alta tecnología en Colombia. Resultados: los hallazgos permiten caracterizar de manera parcial el sector de alta tecnología en el país y evidencia que todas las hipótesis guardan relación entre sí y tienen una influencia positiva frente al rendimiento internacional, siendo la variable más representativa el marketing emprendedor por la contribución hacia el desempeño internacional. Conclusiones: el sector de alta tecnología reviste de grandes oportunidades a nivel internacional, por lo tanto, es de interés sensibilizar y realizar procesos de acompañamiento para fortalecer las variables del presente estudio en aras de incrementar la participación de estas empresas en el contexto internacional.
Descargas
Los datos de descargas todavía no están disponibles.
Citas
Acevedo, J., Robledo, S. y Zarela, M. (2020). Subáreas de internacionalización de emprendimientos: una revisión bibliográfica. Económicas CUC, 42(1), 1-36. https://doi.org/10.17981/econcuc.42.1.2021.Org.7
Ahmad, S., & Dimitratos, P. (2017). International Entrepreneurship and Networks. En Ahmetoglu, G., Chamorro-Premuzic, T., Klinger, B., y Karcisky, T. (Eds.). The Wiley Handbook of Entrepreneurship (pp. 451–483). https://doi.org/10.1002/9781118970812.ch20
Ali, I., Salam, M., Bhatti, Z., Arain, G. & Burhan, M. (2020). How international SME’s vicarious learning may improve their performance? The role of absorptive capacity, strength of ties with local SMEs, and their prior success experiences. Industrial Marketing Management, 88(1), 87–100. https://doi.org/10.1016/j.indmarman.2020.04.013
Andersson, S., Evers, N., & Gliga. (2018). Entrepreneurial marketing and born global internationalization in China. Qualitative Market Research, 21(2), 202-231. https://doi.org/10.1108/QMR-11-2016-0115
Autio, E., Sapienza, H. J., y Almeida, J. G. (2000). Effects of age at entry, knowledge intensity, and imitability on international growth. Academy of Management Journal. Academy of Management, 43(5), 909–924. https://doi.org/10.2307/1556419
Bernal, C. (2016). Metodología de la investigación: Administración, economía, humanidades y ciencias sociales. Prentice Hall.
Bertrand-Cloodt, D., Hagedoorn, J., & Van Kranenburg, H. (2011). The strength of R&D network ties in hightech sectors – a multi dimensional analysis of the effects of tie strength on innovation performance. Technology Analysis & Strategic Management, 23(10) 1015–1030. doi.10.1080/09537325.2011.621294
Bjerke, B., & Hultman, C. M. (2002). Entrepreneurial Marketing: The Growth of Small Firms in the New Economic Era. Edward Elgar Publishing.
Bosma, N., Hill, S., Somers, A., Kelley, D., Levie, J., & Tarnawa, A. (2020). Entrepreneurship Monitor 2019/2020 Global Report. Global Entrepreneurship Research Association. https://www.gemconsortium.org/file/open?fileId=50443
Burt, R. (1995). Structural Holes. Harvard University Press.
Burt, R. (2015). Reinforced structural holes. Social Networks. Social Networks, 43(2), 149-16. https://doi.org/10.1016/j.socnet.2015.04.008
Cenamor, J., Parida, V., & Wincent, J. (2019). How entrepreneurial SMEs compete through digital platforms: The roles of digital platform capability, network capability and ambidexterity. Journal of Business Research, 100, 196-206. https://doi.org/10.1016/j.jbusres.2019.03.035
Chang, F. Y. M., Jack, R., & Webster, C. M. (2017). Pre and post-entry resource needs for international entrepreneurs: The role of government and industry networks. Journal of Management & Organization, 23(2),186–205. https://doi.org/10.1017/jmo.2016.52
Chen,Y & Jaw, Y. (2014) How do business groups’ small world networks effect diversification, innovation, and internationalization?. Asia Pacific Journal of Management, 31(4), 1019–1044. https://doi.org/10.1007/s10490-014-9385-9
Chung, J. Y., & Yoon, W. (2020). Technological capabilities and internationalization of high‐tech ventures: The moderating role of strategic orientations. Managerial and Decision Economics: MDE, 41(8), 1462–1472. https://doi.org/10.1002/mde.3195
Colombo, M. G., & Grilli, L. (2010). On growth drivers of high-tech start-ups: Exploring the role of founders’ human capital and venture capital. Journal of Business Venturing, 25(6), 610-626. https://doi.org/10.1016/j.jbusvent.2009.01.005
Coviello, N., & Munro, H. (1997). Network relationships and the internationalisation process of small software firms. International Business Review, 6(4), 361–386. https://doi.org/10.1016/S0969-5931(97)00010-3
Daszkiewicz, N. (2019). Internationalisation patterns of polish family high-tech firms. Entrepreneurial Business and Economics Review, 7(4), 147–163. https://doi.org/10.15678/EBER.2019.070409
Departamento Administrativo Nacional de Estadística [DANE]. (2022). Exportaciones. https://acortar.link/MHdx3h
Eggers, F., Niemand, T., Kraus, S., & Breier, M. (2020). Developing a scale for entrepreneurial marketing: Revealing its inner frame and prediction of performance. Journal of Business Research, 113, 72–82. https://doi.org/10.1016/j.jbusres.2018.11.051
Escobedo, M., Hernández, J. Estebané, V. y Martínez, G. (2016). Modelos de Ecuaciones Estructurales: Características, Fases, Construcción, Aplicación y Resultados. Revista ciencia y trabajo, 12(55), 1-7. http://dx.doi.org/10.4067/S0718-24492016000100004
Fernhaber, S., & Li, D. (2013). International exposure through network relationships: Implications for new venture internationalization. Journal of Business Venturing, 28(2), 316-334. https://doi.org/10.1016/j.jbusvent.2012.05.002
Hair Jr, J. F., Hult, G. T. M., Ringle, C. M., Sarstedt, M., Danks, N. P., & Ray, S. (2021). Partial least squares structural equation modeling (PLS-SEM) using R: A workbook. Springer Nature. https://library.oapen.org/handle/20.500.12657/51463
Hakansson, H. & Johanson, J. (1993). The network as a governance structure. Interfirm cooperation beyond market and hierarchies. En Grabher, G. (eds.). The embedded firm. On the socioeconomics of industrial networks. Routledge.
Håkansson, H., & Snehota, I. (2006). No business is an island: The network concept of business strategy. Scandinavian Journal of Management, 22(3), 256-270. https://doi.org/10.1016/j.scaman.2006.10.005
Hansen, M. T. (1999). The Search-Transfer Problem: The Role of Weak Ties in Sharing Knowledge across Organization Subunits. Administrative Science Quarterly, 44(1), 82. https://doi.org/10.2307/2667032
Iborra, J., Menguzzato, M. y Ripollés, M. (1998). Creación de empresas internacionales redes informales y obtención de recursos. Revista europea de dirección y economía de la empresa, 7(3), 147-160.
Johanson, J., & Vahlne, J. E. (1977). The internationalization process of the firm—A model of knowledge development and increasing foreign market commitments. Journal of International Business Studies, 8(1), 23– 32. https://link.springer.com/article/10.1057/palgrave.jibs.8490676
Johanson, J., & Vahlne, J.-E. (2015). The Uppsala Internationalization Process Model Revisited: From Liability of Foreignness to Liability of Outsidership. En Knowledge, Networks and Power (pp.153–186). https://doi.org/10.1057/9781137508829_7
Julkunen, Gabrielsson, & Raatikainen. (2015). International entrepreneurial networking strategies: breaking out as a global player. In Handbook of Research on International Entrepreneurship Strategy (pp. 66–84). https://doi.org/10.4337/9781783471584.00014
Karamanos, A. (2012). Leveraging micro- and macro-structures of embeddedness in alliance networks for exploratory innovation in biotechnology. Management, 42(1), 71–89. https://doi.org/10.1111/j.1467-9310.2011.00664.x
Karami, M., & Tang, J. (2019). Entrepreneurial orientation and SME international performance: The mediating role of networking capability and experiential learning. International Small Business Journal: Researching Entrepreneurship, 37(2), 105–124. https://doi.org/10.1177/0266242618807275
Knight, G. & Cavusgil, T. (1996). The born global firm: a challenge to traditional internationalization theory. Business Expert Press.
Knight, G. A., & Kim, D. (2009). International business competence and the contemporary firm. Journal of International Business Studies, 40(2), 255–273. https://www.jstor.org/stable/25483374
Knight, G. y Cavusgil, S. (2004). Innovation, organizational capabilities, and the born-global firm. Journal of International Business
Studies, 35(2), 124–141. https://doi.org/10.1057/palgrave.jibs.8400071
Kurt, Y., & Kurt, M. (2020). Social network analysis in international business research: An assessment of the current state of play and future research directions. International Business Review, 29(2). https://doi.org/10.1016/j.ibusrev.2019.101633
Larson, A. (1992). Network dyads in entrepreneurial settings: A study of the governance of exchange processes. Administrative Science Quarterly, 37, 76–104. https://doi.org/10.2307/2393534
Levin, D. Z., & Cross, R. (2004). The Strength of Weak Ties You Can Trust: The Mediating Role of Trust in Effective Knowledge Transfer. Management Science, 50(11), 1477–1490. https://doi.org/10.1287/mnsc.1030.0136
Mansour, D., & Barandas, H. (2017). High-tech entrepreneurial content marketing for business model innovation: A conceptual framework. Journal of Research in Interactive Marketing, 11(3), 296–311. https://doi.org/10.1108/JRIM-03-2016-0022
Martin, S., & Javalgi, R. (2016). Entrepreneurial orientation, marketing capabilities and performance: The Moderating role of Competitive Intensity on Latin American International New Ventures. Journal of Business Research, 69(6), 2040–2051. https://doi.org/10.1016/j.jbusres.2015.10.149
Martínez, A., Moreno, J., Pereira, F., Osorio, F., López, M., Schmutzler, J., Gómez, L., Santiago, V., Parra, L., y Orozco, J. (2023). Actividad empresarial en Colombia 2022 - 2023: En camino hacia la reactivación. Editorial Universidad Icesi. https://doi.org/10.18046/EUI/GEM.2023
McDougall, P., & Oviatt, B. (2000). International entrepreneurship: The intersection of two research paths. Academy of Management Journal, 43(5), 1-23. https://doi.org/10.2307/1556418
Medrano, L. A., y Muñoz-Navarro, R. (2017). Aproximación conceptual y práctica a los modelos de ecuaciones estructurales. Revista Digital de Investigación en Docencia Universitaria, 11(1), 219–239. https://doi.org/10.19083/ridu.11.486
Mehra, A., Kilduff, M. & Brass, D. (2001). The Social Networks of High and Low Self-Monitors: Implications for Workplace Performance. Administración Trimestral de Ciencias 46(1), 121-146. https://doi.org/10.2307/2667127
Montes, J. (2016). Informe nacional de emprendimiento juvenil en Colombia. INCAE Business School. https://acortar.link/aLVqw4
Mu, J., Thomas, E., Peng, G., & Di Benedetto, A. (2017). Strategic orientation and new product development performance: The role of networking capability and networking ability. Industrial Marketing Management, 64, 187–201. https://doi.org/10.1016/j.indmarman.2016.09.007
Mudalige, D., Ismail, N. & Malek, M. (2019). Exploring the Role of Individual Level and Firm Level Dynamic Capabilities in SMEs’. Internationalization. In Journal of International Entrepreneurship, 17(1), 41–74. https://doi.org/10.1007/s10843-018-0239-2
Nahapiet, J., & Ghoshal, S. (1998). Social capital, intellectual capital and the organizational advantage. Academy of Management Review, 23(2), 242–266. https://doi.org/10.2307/259373
Naudé, P., Zaefarian, P., Tavani, Z.N., Neghabi, S., & Zaefarian, R. (2014). The influence of network effects on SME performance. Industrial Marketing Management, 43, 630-641. https://doi.org/10.1016/j.indmarman.2020.04.013
Nordin, F., Ravald, A., Möller, K., & Mohr, J. J. (2018). Network management in emergent high-tech business contexts: Critical capabilities and activities. Industrial Marketing Management, 74, 89–101. https://doi.org/10.1016/j.indmarman.2017.09.024
O’Toole, T., & McGrath, H. (2018). Strategic patterns in the development of network capability in new ventures. Industrial Marketing Management, 70, 128–140. https://doi.org/10.1016/j.indmarman.2017.07.003
Oviedo, H. C., y Campo-Arias, A. (2005). Aproximación al uso del coeficiente alfa de Cronbach. Revista Colombiana de Psiquiatría, 34(4), 572-580. https://www.redalyc.org/articulo.oa?id=80634409
Pallotti, F., & Lomi, A. (2011). Network influence and organizational performance: The effects of tie strength an structural equivalence. European Management Journal, 29, 389-403. https://doi.org/10.1016/j.emj.2011.02.005.
Procolombia. (2020). Colombia se abre camino en la industria mundial de videojuegos. https://procolombia.co/noticias/colombia-se-abre-camino-en-la-industria-mundial-de-videojuegos
Procolombia. (2021). Oportunidades de exportación en servicios aplicaciones móviles. http://ww7.colombiaexportaservicios.co/oportunidades-de-exportacion-en-servicios/aplicaciones-moviles?usid=23&utid=7097714257
Rennie, M. (1993). Born Global. McKinsey Quarterly, 4(1), 45–52.
Ripollés, M., & Blesa, A. (2021). International new ventures’ international performance: a matter of network entrepreneurial orientation and network management activities. Management Research Review, 45(1), 65-85. https://www.emerald.com/insight/content/doi/10.1108/MRR-07-2020-0454/full/html
Sedziniauskiene, R., Sekliuckiene, J., & Zucchella, A. (2019). Networks’ Impact on the Entrepreneurial Internationalization: A Literature Review and Research Agenda. Management International Review, 59(5), 779–823. https://www.jstor.org/stable/45216616
Solano Acosta, A., Herrero Crespo, Á., & Collado Agudo, J. (2018). Effect of market orientation, network capability and entrepreneurial orientation on international performance of small and medium enterprises (SMEs). International Business Review (Oxford, England), 27(6), 1128–1140. https://doi.org/10.1016/j.ibusrev.2018.04.004
Thompson, R., Barclay, D., & Higgins, C. (1995). The Partial Last Squares (PLS) approach to causal modelling, personal computer adoption and use as an illustration. Technology Studies, 2(2), 285-309.
Tikkanen, H. (1998). The network approach in analyzing international marketing and purchasing operations: a case study of a European SME’s focal net 1992‐95. Journal of Business & Industrial Marketing, 13(2), 109-131. https://doi.org/10.1108/08858629810213333
Waluszewski, A. (2006). Esperando efectos de red o temiendo efectos de red. https://acortar.link/YUpK9b
Wang, C., & Chen, H. (2016). The more, the better? The impact of closure collaboration network and network structures on technology-based new ventures’ performance: Technology-based new ventures’ performance. Rand D Management, 46(S1), 174–192. https://doi.org/10.1111/radm.12129
Xiao, S. (simon), Lew, Y. K., & Park, B. I. (2021). International new product development performance, entrepreneurial capability, and network in high-tech ventures. Journal of Business Research, 124, 38–46. https://doi.org/10.1016/j.jbusres.2020.11.048
Zhou, L., Wu, A., & Barnes, R. (2012). The Effects of Early Internationalization on Performance Outcomes in Young International Ventures: The Mediating Role of Marketing Capabilities. Journal of International Marketing, 2(1), 25–45. https://doi.org/10.1509/jim.12.0076
Ahmad, S., & Dimitratos, P. (2017). International Entrepreneurship and Networks. En Ahmetoglu, G., Chamorro-Premuzic, T., Klinger, B., y Karcisky, T. (Eds.). The Wiley Handbook of Entrepreneurship (pp. 451–483). https://doi.org/10.1002/9781118970812.ch20
Ali, I., Salam, M., Bhatti, Z., Arain, G. & Burhan, M. (2020). How international SME’s vicarious learning may improve their performance? The role of absorptive capacity, strength of ties with local SMEs, and their prior success experiences. Industrial Marketing Management, 88(1), 87–100. https://doi.org/10.1016/j.indmarman.2020.04.013
Andersson, S., Evers, N., & Gliga. (2018). Entrepreneurial marketing and born global internationalization in China. Qualitative Market Research, 21(2), 202-231. https://doi.org/10.1108/QMR-11-2016-0115
Autio, E., Sapienza, H. J., y Almeida, J. G. (2000). Effects of age at entry, knowledge intensity, and imitability on international growth. Academy of Management Journal. Academy of Management, 43(5), 909–924. https://doi.org/10.2307/1556419
Bernal, C. (2016). Metodología de la investigación: Administración, economía, humanidades y ciencias sociales. Prentice Hall.
Bertrand-Cloodt, D., Hagedoorn, J., & Van Kranenburg, H. (2011). The strength of R&D network ties in hightech sectors – a multi dimensional analysis of the effects of tie strength on innovation performance. Technology Analysis & Strategic Management, 23(10) 1015–1030. doi.10.1080/09537325.2011.621294
Bjerke, B., & Hultman, C. M. (2002). Entrepreneurial Marketing: The Growth of Small Firms in the New Economic Era. Edward Elgar Publishing.
Bosma, N., Hill, S., Somers, A., Kelley, D., Levie, J., & Tarnawa, A. (2020). Entrepreneurship Monitor 2019/2020 Global Report. Global Entrepreneurship Research Association. https://www.gemconsortium.org/file/open?fileId=50443
Burt, R. (1995). Structural Holes. Harvard University Press.
Burt, R. (2015). Reinforced structural holes. Social Networks. Social Networks, 43(2), 149-16. https://doi.org/10.1016/j.socnet.2015.04.008
Cenamor, J., Parida, V., & Wincent, J. (2019). How entrepreneurial SMEs compete through digital platforms: The roles of digital platform capability, network capability and ambidexterity. Journal of Business Research, 100, 196-206. https://doi.org/10.1016/j.jbusres.2019.03.035
Chang, F. Y. M., Jack, R., & Webster, C. M. (2017). Pre and post-entry resource needs for international entrepreneurs: The role of government and industry networks. Journal of Management & Organization, 23(2),186–205. https://doi.org/10.1017/jmo.2016.52
Chen,Y & Jaw, Y. (2014) How do business groups’ small world networks effect diversification, innovation, and internationalization?. Asia Pacific Journal of Management, 31(4), 1019–1044. https://doi.org/10.1007/s10490-014-9385-9
Chung, J. Y., & Yoon, W. (2020). Technological capabilities and internationalization of high‐tech ventures: The moderating role of strategic orientations. Managerial and Decision Economics: MDE, 41(8), 1462–1472. https://doi.org/10.1002/mde.3195
Colombo, M. G., & Grilli, L. (2010). On growth drivers of high-tech start-ups: Exploring the role of founders’ human capital and venture capital. Journal of Business Venturing, 25(6), 610-626. https://doi.org/10.1016/j.jbusvent.2009.01.005
Coviello, N., & Munro, H. (1997). Network relationships and the internationalisation process of small software firms. International Business Review, 6(4), 361–386. https://doi.org/10.1016/S0969-5931(97)00010-3
Daszkiewicz, N. (2019). Internationalisation patterns of polish family high-tech firms. Entrepreneurial Business and Economics Review, 7(4), 147–163. https://doi.org/10.15678/EBER.2019.070409
Departamento Administrativo Nacional de Estadística [DANE]. (2022). Exportaciones. https://acortar.link/MHdx3h
Eggers, F., Niemand, T., Kraus, S., & Breier, M. (2020). Developing a scale for entrepreneurial marketing: Revealing its inner frame and prediction of performance. Journal of Business Research, 113, 72–82. https://doi.org/10.1016/j.jbusres.2018.11.051
Escobedo, M., Hernández, J. Estebané, V. y Martínez, G. (2016). Modelos de Ecuaciones Estructurales: Características, Fases, Construcción, Aplicación y Resultados. Revista ciencia y trabajo, 12(55), 1-7. http://dx.doi.org/10.4067/S0718-24492016000100004
Fernhaber, S., & Li, D. (2013). International exposure through network relationships: Implications for new venture internationalization. Journal of Business Venturing, 28(2), 316-334. https://doi.org/10.1016/j.jbusvent.2012.05.002
Hair Jr, J. F., Hult, G. T. M., Ringle, C. M., Sarstedt, M., Danks, N. P., & Ray, S. (2021). Partial least squares structural equation modeling (PLS-SEM) using R: A workbook. Springer Nature. https://library.oapen.org/handle/20.500.12657/51463
Hakansson, H. & Johanson, J. (1993). The network as a governance structure. Interfirm cooperation beyond market and hierarchies. En Grabher, G. (eds.). The embedded firm. On the socioeconomics of industrial networks. Routledge.
Håkansson, H., & Snehota, I. (2006). No business is an island: The network concept of business strategy. Scandinavian Journal of Management, 22(3), 256-270. https://doi.org/10.1016/j.scaman.2006.10.005
Hansen, M. T. (1999). The Search-Transfer Problem: The Role of Weak Ties in Sharing Knowledge across Organization Subunits. Administrative Science Quarterly, 44(1), 82. https://doi.org/10.2307/2667032
Iborra, J., Menguzzato, M. y Ripollés, M. (1998). Creación de empresas internacionales redes informales y obtención de recursos. Revista europea de dirección y economía de la empresa, 7(3), 147-160.
Johanson, J., & Vahlne, J. E. (1977). The internationalization process of the firm—A model of knowledge development and increasing foreign market commitments. Journal of International Business Studies, 8(1), 23– 32. https://link.springer.com/article/10.1057/palgrave.jibs.8490676
Johanson, J., & Vahlne, J.-E. (2015). The Uppsala Internationalization Process Model Revisited: From Liability of Foreignness to Liability of Outsidership. En Knowledge, Networks and Power (pp.153–186). https://doi.org/10.1057/9781137508829_7
Julkunen, Gabrielsson, & Raatikainen. (2015). International entrepreneurial networking strategies: breaking out as a global player. In Handbook of Research on International Entrepreneurship Strategy (pp. 66–84). https://doi.org/10.4337/9781783471584.00014
Karamanos, A. (2012). Leveraging micro- and macro-structures of embeddedness in alliance networks for exploratory innovation in biotechnology. Management, 42(1), 71–89. https://doi.org/10.1111/j.1467-9310.2011.00664.x
Karami, M., & Tang, J. (2019). Entrepreneurial orientation and SME international performance: The mediating role of networking capability and experiential learning. International Small Business Journal: Researching Entrepreneurship, 37(2), 105–124. https://doi.org/10.1177/0266242618807275
Knight, G. & Cavusgil, T. (1996). The born global firm: a challenge to traditional internationalization theory. Business Expert Press.
Knight, G. A., & Kim, D. (2009). International business competence and the contemporary firm. Journal of International Business Studies, 40(2), 255–273. https://www.jstor.org/stable/25483374
Knight, G. y Cavusgil, S. (2004). Innovation, organizational capabilities, and the born-global firm. Journal of International Business
Studies, 35(2), 124–141. https://doi.org/10.1057/palgrave.jibs.8400071
Kurt, Y., & Kurt, M. (2020). Social network analysis in international business research: An assessment of the current state of play and future research directions. International Business Review, 29(2). https://doi.org/10.1016/j.ibusrev.2019.101633
Larson, A. (1992). Network dyads in entrepreneurial settings: A study of the governance of exchange processes. Administrative Science Quarterly, 37, 76–104. https://doi.org/10.2307/2393534
Levin, D. Z., & Cross, R. (2004). The Strength of Weak Ties You Can Trust: The Mediating Role of Trust in Effective Knowledge Transfer. Management Science, 50(11), 1477–1490. https://doi.org/10.1287/mnsc.1030.0136
Mansour, D., & Barandas, H. (2017). High-tech entrepreneurial content marketing for business model innovation: A conceptual framework. Journal of Research in Interactive Marketing, 11(3), 296–311. https://doi.org/10.1108/JRIM-03-2016-0022
Martin, S., & Javalgi, R. (2016). Entrepreneurial orientation, marketing capabilities and performance: The Moderating role of Competitive Intensity on Latin American International New Ventures. Journal of Business Research, 69(6), 2040–2051. https://doi.org/10.1016/j.jbusres.2015.10.149
Martínez, A., Moreno, J., Pereira, F., Osorio, F., López, M., Schmutzler, J., Gómez, L., Santiago, V., Parra, L., y Orozco, J. (2023). Actividad empresarial en Colombia 2022 - 2023: En camino hacia la reactivación. Editorial Universidad Icesi. https://doi.org/10.18046/EUI/GEM.2023
McDougall, P., & Oviatt, B. (2000). International entrepreneurship: The intersection of two research paths. Academy of Management Journal, 43(5), 1-23. https://doi.org/10.2307/1556418
Medrano, L. A., y Muñoz-Navarro, R. (2017). Aproximación conceptual y práctica a los modelos de ecuaciones estructurales. Revista Digital de Investigación en Docencia Universitaria, 11(1), 219–239. https://doi.org/10.19083/ridu.11.486
Mehra, A., Kilduff, M. & Brass, D. (2001). The Social Networks of High and Low Self-Monitors: Implications for Workplace Performance. Administración Trimestral de Ciencias 46(1), 121-146. https://doi.org/10.2307/2667127
Montes, J. (2016). Informe nacional de emprendimiento juvenil en Colombia. INCAE Business School. https://acortar.link/aLVqw4
Mu, J., Thomas, E., Peng, G., & Di Benedetto, A. (2017). Strategic orientation and new product development performance: The role of networking capability and networking ability. Industrial Marketing Management, 64, 187–201. https://doi.org/10.1016/j.indmarman.2016.09.007
Mudalige, D., Ismail, N. & Malek, M. (2019). Exploring the Role of Individual Level and Firm Level Dynamic Capabilities in SMEs’. Internationalization. In Journal of International Entrepreneurship, 17(1), 41–74. https://doi.org/10.1007/s10843-018-0239-2
Nahapiet, J., & Ghoshal, S. (1998). Social capital, intellectual capital and the organizational advantage. Academy of Management Review, 23(2), 242–266. https://doi.org/10.2307/259373
Naudé, P., Zaefarian, P., Tavani, Z.N., Neghabi, S., & Zaefarian, R. (2014). The influence of network effects on SME performance. Industrial Marketing Management, 43, 630-641. https://doi.org/10.1016/j.indmarman.2020.04.013
Nordin, F., Ravald, A., Möller, K., & Mohr, J. J. (2018). Network management in emergent high-tech business contexts: Critical capabilities and activities. Industrial Marketing Management, 74, 89–101. https://doi.org/10.1016/j.indmarman.2017.09.024
O’Toole, T., & McGrath, H. (2018). Strategic patterns in the development of network capability in new ventures. Industrial Marketing Management, 70, 128–140. https://doi.org/10.1016/j.indmarman.2017.07.003
Oviedo, H. C., y Campo-Arias, A. (2005). Aproximación al uso del coeficiente alfa de Cronbach. Revista Colombiana de Psiquiatría, 34(4), 572-580. https://www.redalyc.org/articulo.oa?id=80634409
Pallotti, F., & Lomi, A. (2011). Network influence and organizational performance: The effects of tie strength an structural equivalence. European Management Journal, 29, 389-403. https://doi.org/10.1016/j.emj.2011.02.005.
Procolombia. (2020). Colombia se abre camino en la industria mundial de videojuegos. https://procolombia.co/noticias/colombia-se-abre-camino-en-la-industria-mundial-de-videojuegos
Procolombia. (2021). Oportunidades de exportación en servicios aplicaciones móviles. http://ww7.colombiaexportaservicios.co/oportunidades-de-exportacion-en-servicios/aplicaciones-moviles?usid=23&utid=7097714257
Rennie, M. (1993). Born Global. McKinsey Quarterly, 4(1), 45–52.
Ripollés, M., & Blesa, A. (2021). International new ventures’ international performance: a matter of network entrepreneurial orientation and network management activities. Management Research Review, 45(1), 65-85. https://www.emerald.com/insight/content/doi/10.1108/MRR-07-2020-0454/full/html
Sedziniauskiene, R., Sekliuckiene, J., & Zucchella, A. (2019). Networks’ Impact on the Entrepreneurial Internationalization: A Literature Review and Research Agenda. Management International Review, 59(5), 779–823. https://www.jstor.org/stable/45216616
Solano Acosta, A., Herrero Crespo, Á., & Collado Agudo, J. (2018). Effect of market orientation, network capability and entrepreneurial orientation on international performance of small and medium enterprises (SMEs). International Business Review (Oxford, England), 27(6), 1128–1140. https://doi.org/10.1016/j.ibusrev.2018.04.004
Thompson, R., Barclay, D., & Higgins, C. (1995). The Partial Last Squares (PLS) approach to causal modelling, personal computer adoption and use as an illustration. Technology Studies, 2(2), 285-309.
Tikkanen, H. (1998). The network approach in analyzing international marketing and purchasing operations: a case study of a European SME’s focal net 1992‐95. Journal of Business & Industrial Marketing, 13(2), 109-131. https://doi.org/10.1108/08858629810213333
Waluszewski, A. (2006). Esperando efectos de red o temiendo efectos de red. https://acortar.link/YUpK9b
Wang, C., & Chen, H. (2016). The more, the better? The impact of closure collaboration network and network structures on technology-based new ventures’ performance: Technology-based new ventures’ performance. Rand D Management, 46(S1), 174–192. https://doi.org/10.1111/radm.12129
Xiao, S. (simon), Lew, Y. K., & Park, B. I. (2021). International new product development performance, entrepreneurial capability, and network in high-tech ventures. Journal of Business Research, 124, 38–46. https://doi.org/10.1016/j.jbusres.2020.11.048
Zhou, L., Wu, A., & Barnes, R. (2012). The Effects of Early Internationalization on Performance Outcomes in Young International Ventures: The Mediating Role of Marketing Capabilities. Journal of International Marketing, 2(1), 25–45. https://doi.org/10.1509/jim.12.0076
##plugins.themes.themeTen.article.sidebar##
Publicado
may 15, 2024
##plugins.themes.themeTen.article.details##
Cómo citar
Acevedo-Meneses, J. P., & Robledo-Giraldo, S. (2024). Papel del marketing emprendedor y las capacidades de la red en la internacionalización de los emprendimientos de alta tecnología. Desarrollo Gerencial, 16(1), 1–25. https://doi.org/10.17081/dege.16.1.6819
Sección
ARTÍCULOS
Esta obra está bajo una licencia internacional Creative Commons Atribución 4.0.
Una vez aceptado el artículo para su publicación, el/la autor/a (es) traspasa los derechos de copyright a la revista Desarrollo Gerencial.