Trademarks, structure of the business fabric and competitiveness of Norte de Santander

Abstract

The present is a reflection article whose objective was to analyze the information contained in the research entitled "Study on the registration of brands in products and services and analysis of the impact in the city of Cúcuta", relating the results with the situation presented by the business fabric and the regional competitiveness index. The approach is qualitative descriptive because it is interpreted and reflected on information from documentary sources such as the referred study on brands, bulletins of the Economic Observatory of the Chamber of Commerce, the Report of the Superintendence of Industry and Commerce and the Competitiveness Index Departmental. The information from primary sources was collected, following techniques from the ethnographic methodology, through semi-structured interviews applied to an intentional sample of entrepreneurs and unions from the strategic sectors of the regional economy. The results obtained indicate the correspondence and reciprocity between the variables studied, as well as the main weaknesses observed in the structure of the business fabric, the difficulties in the evolution and business dynamics and especially, the decrease in the competitive position of Norte de Santander during the last years.