Innovación responsable: percepciones de los consumidores sobre la industria de la moda en Colombia y México
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Keywords
Capacidad de respuesta, consumidor responsable, innovación responsable, moda sostenible
Resumen
Objetivo: comparar la percepción de los consumidores en Colombia y México sobre las dimensiones reflexión y capacidad de respuesta en el marco de la innovación responsable, para determinar su influencia en la valoración de las prácticas innovadoras de las empresas de la industria de la moda en ambos países. Método: se realizó un estudio cuantitativo en el que se recopilaron datos a través de un cuestionario en línea aplicado a 828 participantes distribuidos entre Colombia y México. La comprobación de las hipótesis se realizó utilizando varias técnicas estadísticas como Partial Least Squares Structural Equation Modeling, análisis de correlaciones y análisis multigrupo mediante permutaciones. Resultados: se confirmó una relación directamente proporcional con intensidad alta entre las dimensiones reflexión y capacidad de respuesta, siendo la reflexión la que presenta una mayor correlación con la innovación responsable. Además, se demostró que esta relación es más fuerte en Colombia que en México, aunque en ambos países se mantiene positiva. Discusiones: en la innovación responsable, la reflexión es relevante, pues los consumidores perciben que las empresas alinean sus valores éticos y actúan con transparencia. Asimismo, la capacidad de respuesta es fundamental, ya que facilita la adaptación a las demandas del consumidor. Conclusiones: las empresas, especialmente del sector moda, deben integrar la innovación responsable como estrategia permanente, priorizando la reflexión antes de tomar acciones de respuesta ante los desafíos del mercado.
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Gil, S. D., & Velásquez, A. J. (2024). Innovación responsable: una solución a la brecha digital en Colombia. Universidad Libre. https://acortar.link/jVFz42
Gurzawska, A. (2021). Responsible innovation in business: Perceptions, evaluation practices and lessons learnt. Sustainability, 13(4), 1-28. https://doi.org/10.3390/su13041826
Hair Jr, J. F., M Hult, G. T., M Ringle, C., Sarstedt, M., Castillo Apraiz, J., Cepeda Carrión, G. A., & Roldán, J. L. (2019). Manual de partial least squares structural equation modeling (pls-sem). OmniaScience.
Heltzel, A., Schuijer, J. W., Willems, W. L., Kupper, F., & Broerse, J. (2022). There is nothing nano-specific here: A reconstruction of the different understandings of responsiveness in responsible nanotechnology innovation. Journal of Responsible Innovation, 9(2), 173-195. https://doi.org/10.1080/23299460.2022.2040779
Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115-135. https://doi.org/10.1007/s11747-014-0403-8
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jun 27, 2025
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Cómo citar
Otero Gómez, M. C., Giraldo Pérez , W., & Clara Zafra, M. Ángel. (2025). Innovación responsable: percepciones de los consumidores sobre la industria de la moda en Colombia y México. Desarrollo Gerencial, 17(1), 1–22. https://doi.org/10.17081/dege.17.1.7715
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Dossier monográfico "Sostenibilidad e Innovación"
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