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Vol. 12 Núm. 2 (2024): Julio - Diciembre

Derechos de autor 2024 Investigación e Innovación en Ingenierías

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Perspectivas prácticas del Cuadro de Mando Integral en el turismo sostenible: una revisión documental

Theoretical and practical perspectives of the Balanced Scorecard in sustainable tourism: a documentary review
https://doi.org/10.17081/invinno.12.2.7201
Milagros Villasmil Molero
Universidad Libre de Colombia
https://orcid.org/0000-0002-8222-8871
Lilia Mendoza Vega
Universidad Libre de Colombia
https://orcid.org/0000-0001-9384-6395
Winston Fontalvo Cerpa
Universidad Autónoma del Caribe

Corresponding Author(s) : Milagros Villasmil Molero

milagrosd.villasmilm@unilibre.edu.co

Investigación e Innovación en Ingenierías, Vol. 12 Núm. 2 (2024): Julio - Diciembre

Resumen

Objetivo:  Analizar las perspectivas prácticas del Cuadro de Mando Integrado aplicado al turismo sostenible a través de una revisión sistemática de literatura. Metodología o método: Se aplicó un enfoque cualitativo de diseño documental y tipo descriptivo, revisando 70 investigaciones teniendo en cuenta la declaración Prisma para evitar sesgos en el bosquejo. Se seleccionaron los textos a través de flujograma. Resultados: El análisis de los artículos reveló que el Cuadro de Mando Integral fue una herramienta valiosa en la gestión del turismo sostenible. Se destacó su utilidad en áreas como la promoción turística, la gestión de la calidad del servicio y la adaptación al cambio climático. Además, se evidenció su relevancia en la gestión de crisis y recursos humanos en la industria turística. En distintos contextos geográficos y sectoriales, el Cuadro de Mando Integral se utilizó para mejorar la competitividad y sostenibilidad de las empresas turísticas, desde destinos urbanos hasta comunidades locales. Conclusiones: Aunque se reconocieron las limitaciones de la revisión, este estudio resaltó el potencial del Cuadro de Mando Integral para futuras investigaciones, especialmente en áreas emergentes y la integración de nuevas tecnologías para mejorar la gestión estratégica y la sostenibilidad del turismo.

Palabras clave

Cuadro de mando integral, turismo sostenible, turismo, competitividad empresarial, promoción turística
[1]
M. Villasmil Molero, L. Mendoza Vega, y W. Fontalvo Cerpa, «Perspectivas prácticas del Cuadro de Mando Integral en el turismo sostenible: una revisión documental: Theoretical and practical perspectives of the Balanced Scorecard in sustainable tourism: a documentary review», Investigación e Innovación en Ingenierías, vol. 12, n.º 2, ago. 2024.
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